Link is a phygital department store, which is set to open at Wafi City in the heart of Dubai, that enables products to be displayed physically in its 3300 m2 showroom and purchased digitally through its marketplace. Consumers will be able to touch, feel, and try products from different categories, including fashion, electronics, accessories, cosmetics, and more. The products showcased in Link will primarily be new to the market and not found in retail stores in the region, offering a unique setting for discovery and experience.
Further, Link Logistics will ensure that the product is dispatched to the customer wherever they may be, while Link Marketing will ensure optimal exposure by driving online and offline traffic to the physical location and to the marketplace. The store will boast five instagramable areas that will offer the opportunity to generate content and event-based marketing.